Molecular machine builds set of chiral molecules

Machine ‘arm’ swivels back and forth to add pieces stereoselectively

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LinkedIn Native Video: What Works, What Doesn’t, What Marketers Need to Know

Video content is eating the internet. It started with video-specific platforms like YouTube and Vimeo. Then Twitter and Facebook added support for live and pre-recorded video. Now these insatiable moving pictures are becoming serious business: LinkedIn now supports native video.

What would compel a buttoned-down, professional networking site like LinkedIn to embrace video? Simply put, people—even businesspeople—want to watch. Fifty-nine percent of executives say that if text and video are available on the same topic, they’re more likely to choose video.

There’s no denying that marketers should embrace video content as a general rule. If your audience wants video, it’s wise for your brand to be the one supplying it. But why publish natively on LinkedIn?

Here are the upsides, downsides, and what-you-need-to-know-sides.

How to Create a LinkedIn Video

LinkedIn has been slowly rolling out its video capabilities, starting with a few influencers and expanding out from there. Most members who have the most recent version of the mobile app should have the capability now.

If your account has video enabled, you will see a camera icon available where you normally post to your feed. On mobile, you can create a video (not a live stream…yet) or upload from your photo gallery. On desktop, you can only upload a pre-recorded video. Nearly every common form of video file is supported.

To record a video, just tap the camera icon, give the app permission to access your camera, and go. To upload video, just navigate to the file you want to add and select it—there’s no learning curve there.

Your file must be at least three seconds long and no longer than 10 minutes, but LinkedIn suggests between 30 seconds and 5 minutes for better engagement. The maximum file size is five gigabytes, which should be plenty of space.

Your post will look…well, a lot like a post with an embedded video, just without the link out at the bottom:

Why Marketers Should Care about LinkedIn Video

You can already embed YouTube video in your LinkedIn feed posts, of course. But posting native video may get you more engagement. On Facebook, native videos typically get 10x more shares than embedded videos. If that trend holds for LinkedIn, you could be missing out on a substantial chunk of potential audience by linking to a YouTube video.

So native video matters—and for virtually all B2B marketers, LinkedIn matters. While Facebook videos can be dominated by memes and entertainment, the LinkedIn audience is specifically there for business. They’re browsing their feeds looking for something that can help advance their career, give them a competitive edge, or just do their jobs better. Useful, professional video content is likely to fare better on LinkedIn than on Twitter or Facebook.

The other reason to go native on LinkedIn video is LinkedIn’s analytical capability. Their demographic data is likely to be more useful to B2B marketers than Facebook’s data is. You can zero in on job function, job title, and seniority of the people who view your video. That data will help you adjust your strategy to hit and engage the right audience.

As native video is more widely adopted by its userbase, LinkedIn is likely to give it preferential treatment over embedded video. LinkedIn has already switched from a pure timeline feed to an algorithm-based feed. Just as Facebook currently gives pride of place to native videos, LinkedIn is likely to prioritize it in their feeds, too.

Downsides to LinkedIn Video

Since this is a new feature, there are some still some quirks to be ironed out, and a few features that are missing. These negatives won’t keep your video from being seen and appreciated, but they’re worth noting:

  1. No playback speed or picture quality settings. Users can’t customize the viewing experience the way they can on YouTube.
  2. It’s hard to link out. the URLs for a video-embedded post are unwieldy: https://www.linkedin.com/feed/update/urn:li:activity:6316276929771245568/, for example.
  3. The video isn’t embeddable on other sites. It’s definitely intended for consumption on LinkedIn.
  4. Only members can post, not companies.
  5. There’s no dedicated video tab, which can make video content hard to find. I’m willing to bet some kind of tab or filter is in the works, but we don’t have it yet.

What to Use LinkedIn Video For:

Given the limitations of the format, it’s best to think of video on LinkedIn as an add-on to your current marketing strategy. Use it to build your personal brand, or go behind-the-scenes at your company, or interview co-workers and executives.

Many users are already using the format to do quick tips, like this video from Viveka Von Rosen. That kind of informal, live-shot video is an easy way to get started.

There are a few people attempting to create series on the platform, too. Building an audience for a series could be tricky without a dedicated video tab, but Mike Morgan’s Humans of LinkedIn series is making a go of it. If more people start serializing their videos, LinkedIn is likely to add tools that support the practice.

LinkedIn to the Future

If you’re marketing to a B2B audience, native video on LinkedIn is well worth a try. Instead of linking out to YouTube, upload the video natively to LinkedIn and keep an eye on how it performs. Make sure to include keywords and relevant hashtags in the post so your video is easier to find, keep an eye on your analytics, and let the data guide your next steps.

Need more help? Check out these easy ways to get started with video content marketing.

Disclosure: LinkedIn Marketing is a TopRank Marketing client.


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3-D printers make aluminum pieces without cracks

Nanoparticles help print metal alloys more effectively

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Copper nanoparticles could help recycle CO<sub>2</sub> into fuel

New catalyst converts carbon dioxide to two- and three-carbon compounds

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Male Fruit Flies Don’t Handle Female Rejection Well | Tucson Fruit Fly Control

Male Fruit Flies Don’t Handle Female Rejection Well | Tucson Fruit Fly Control

During the early years following puberty, many young men will approach females with enthusiasm. However, these young post-pubescent adolescent males are sometimes shocked to find that the mating game is not as easy to play as they would like. Sometimes, human males can be flat-out rejected by interested females for a very long time. In some cases, human males may respond to a lack of female attention by avoiding contact with females altogether. Luckily, this does not seem common. After all, everybody can find love in this world, right? Well, some men can certainly respond negatively to rejection, as nobody likes the feeling of being rejected by a member of the opposite sex. However, the memories of being rejected may linger. The memories of being rejected by the opposite sex can be emotionally damaging to the point where some men may become discouraged from making further advancements later on. Although this behavior may seem complicated enough for Freudian analysis, it turns out that even insects can learn to give up on approaching females if they are rejected enough times.

Just like humans, insects have memories. The memories we have help us to determine what we are, and are not, capable of doing. Our memories tell us who we are, and insects are no different. A recent study observed the behavior adopted by male fruit flies that had been turned down repeatedly by female fruit flies that were uninterested in mating. According to Scientists at the University of California at Riverside, male fruit flies that fall victim to female rejection numerous times will eventually lose their enthusiasm for securing mating opportunities. Male fruit flies seem to be aware that approaching females is necessary in order to find willing sexual partners. Fruit flies also want to experience rewarding and pleasurable sexual encounters, but their memories will determine whether or not they actually will successfully mate.

The recent study showed that an insect’s hormone levels determine their ability to form memories. All insects possess a type of hormone that is referred to as a Juvenile hormone. (JH). This hormone is associated with dopamine production, and when levels are high, memories are formed. Male fruit flies that were given drugs to mimic high levels of JH eventually learned that approaching females was a waste of time after experiencing repeated rejections. Levels of JH and other hormones that regulate memory formation fluctuate at specific stages during an insect’s life. This research raises the question of how human hormones influence sexual behavior and cognitive functioning.

Do you think that this insect behavior mirrors human behavior? Do you think that our hormones and neurotransmitters communicate in order to facilitate sexual behavior?

 

The post Male Fruit Flies Don’t Handle Female Rejection Well | Tucson Fruit Fly Control appeared first on Arizona Pest Control.

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Coming to Netflix in October 2017: Say Hello to These 88 Movies and TV Shows

These 88 movies and TV shows are coming to Netflix in October 2017. Warning: Lots of horror entertainment ahead.

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Top Insights, Takeaways & Favorite Moments from #SocialBrand17

For the past six years Nick Westergaard has brought speakers from around the United States to the good people of Iowa for his annual Social Brand Forum.

This event has drawn speakers like Lee Odden, Ann Handley, Joe Pulizzi, Jay Baer, Tim Washer, Scott Monty, Mitch Joel, Chris Brogan and many more!

This year, I was lucky to join some amazing speakers including Robert Rose, Melissa Agnes, Jason Falls and Marcus Sheridan as one of the speakers at this premiere Midwest event.

Since I know that many of you weren’t able to attend this awesome event, I’ve taken the liberty of pulling some of my favorite takeaways and moments from #SocialBrand17.

Nick Westergaard – The Man Who Made it All Happen

If you haven’t met Nick before, you should. He made every part of this experience amazing for speakers and attendees alike.

In addition to serving as a Chief Brand Strategist, Nick is also an author, professional speaker and an Associate Director, MBA Business Communication at the University of Iowa.

Nick believes that a scrappy approach to B2B marketing can help teams large and small get smarter with their digital marketing. His book, Get Scrappy is filled with great ideas and examples for brands looking to do just that.

Robert Rose – Reinventing Trust: The New Value of Brand Audiences & Owned Media

One of the key points of Robert’s presentation that stood out to me, was his thoughts on how technology has impacted the way we work (both positively and negatively).


Technology has enabled us to do so much that it has become a weakness. @Robert_Rose
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As we start each year, we plan to accomplish great things with our content but quickly realize we need more content, more technology and more people to get it done. But the honest truth is, more isn’t always better.

Content teams should not become asset generators that simply pump out content, the focus should be on becoming more strategic and purposeful with content planning, creation, promotion and measurement.

Yesterday also marks the release of Robert Rose and Joe Pulizzi’s new book, Killing Marketing. Keep your eye out for a review of this new book on our blog in coming weeks.

Melissa Agnes – Crisis Ready: Essential Strategies for Every Business

For most of us, the thought of a crisis doesn’t even cross our minds until we’re in the midst of experiencing one. And that is something Melissa Agnes set out to change in her presentation.

Key to successfully managing a crisis is having a crisis ready culture. A crisis ready culture is one that has developed a plan, shared the plan with the team and keeps the plan closeby in case it is needed.


Issues can escalate to a crisis but they can also present us with an opportunity. @Melissa_Agnes
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One of the biggest takeaways for the audience was the fact that an issue and a crisis are not the same and how to deal with each scenario effectively.

Jason Falls – Hacking the Conversation

True to form, Jason started off his presentation telling jokes, stories and commenting on how hot it was on stage (I can attest, it was). I have seen Jason present a few times and each time is a great experience, but there was something extra special about this presentation.

In order to participate in or “hack” conversations your customers are having, you first need to know what they are. Unfortunately a lot of these conversations happen on more closed networks like Facebook which can make it difficult to uncover what is being said.


A true understanding of your customers will make your marketing much more impactful. @JasonFalls
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Ultimately, marketers need to understand that keywords do not equal themes and raw data is not the same as actual insights.  

Marcus Sheridan – We’re All Media Companies

Marcus is a strong proponent of truly integrated sales and marketing teams. And he’s right, he’s proven how effective this approach can be. In today’s digital landscape, media is no longer reserved for publications.  

Brands have become publishers and let’s be honest, are publishing content at an alarming rate. Unfortunately, Marcus has found that most content starts as fluff when it should always start at the buyer.


More often than not, digital marketing is a program. It starts and then it ends. @TheSalesLion
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Teams must begin thinking more strategically and utilizing content intentionally in the sales process and beyond to better meet the needs of today’s savvy buyers.

Ashley Zeckman – Your Marketing Golden Ticket

When I was creating my presentation for the Social Brand Forum, I began building out some tactics that I thought the audience would find interesting, then as I thought about it further, I decided that instead of tactics, we should focus on the common hurdles that content marketers face.

As a special treat, I’ve included a copy of my deck below so that you can experience the world of Wonka on your own time (if only I could get the GIFs to work in SlideShare!).

Additional Insights From the Attendees

Below are a few of my favorite tweets shared by the conference attendees:

What Did You Learn?

Whether you were able to attend in-person, or followed along online, I’m curious to know what you found to be the most interesting tidbits of information offered at the annual Social Brand Forum.


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Top Insights, Takeaways & Favorite Moments from #SocialBrand17 | http://www.toprankblog.com

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The Ig Nobel Prize Has Been Awarded To Researchers Who Discovered Insects With Reversed Genitalia

You have likely heard of the Nobel Prize, but the Ig Nobel Prize may be unfamiliar to you. As you can already figure out, the word “ignoble” is spelled out by adding an “Ig” to the front of the name “Nobel.” Obviously, these awards are granted just for fun, and the ceremonies are full of super-smart scientists getting silly. Despite the meaning of the word “ignoble,” these prizes are still an honor to receive, as only a hardworking scientist, or group of scientists, could ever win one of these awards. The awards are given to scientists who have discovered something trivial or have decided to focus their studies on a humorous subject. The awards are granted every year toward the beginning of fall. This year, a group of researchers won the Ig Nobel Prize for discovering a type of insect with an unusual sexual anatomy. Male insects that belong to the genus referred to as Neotrogla posses inner and outer female reproductive organs known as gynosomes; of course, the females of this genus possess a phallic-like male genitalia.

This is not an everyday sight, even for entomologists. Naturally, learning more about how such bizarre insects copulate is a necessity. Copulation between these insects can last for forty to seventy hours–as you can imagine, there would be plenty of moments of confusion during that time. During copulation, the males produce the ejaculate necessary for fertilization through their female reproductive organ, the gynosome. The male-gynosome, if you will, was composed of muscles, membranes, ducts and spikes. The researchers believe that this reversal in anatomy occurred as a result of “reversed sexual selection” where females competed for “seminal gifts.”

This year Harvard hosted the ceremony where ten prizes are given for strange scientific discoveries. The topic of the ceremony was “uncertainty.” The researchers responsible for the sexually peculiar insect discovery won the biology prize, which is only one of ten prizes given during the ceremony.

Would you be interested in learning about more insect-related research that had been awarded an Ig Nobel Prize? Have you ever heard of any other arthropod related research that had been granted either a Nobel Prize, or an Ig Nobel Prize? If you have, then which insect/s were involved?

The post The Ig Nobel Prize Has Been Awarded To Researchers Who Discovered Insects With Reversed Genitalia appeared first on Arizona Pest Control.

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Beacon Roofing Supply, Inc. Announces Public Offering of Common Stock

Beacon Roofing Supply, Inc. Announces Public Offering of Common Stock

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Melania Trump Threatened to Sue a School That Used Her Photo on a Billboard

An English language school in Croatia advertised its classes using a photo of Melania Trump giving a speech.

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