Daily Archives: January 19, 2018

How some crabs avoid being eaten

Newly identified molecules in predator urine send mud crabs scuttling

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Two Mutually Antagonistic Termite Species Can Peacefully Inhabit The Same Nest

Two Mutually Antagonistic Termite Species Can Peacefully Inhabit The Same Nest

It may come as a surprise to learn that two different, and even mutually hostile termite species can dwell within the same nest. In these situations there are “host” termites, which built the nest and were its first occupiers, and there are “inquiline” termites, which leech of of the hosts. Inquiline termites are like the lazy roommates to host termites. Today, scientists are still not sure how two mutually hostile termite species can coexist peacefully within one single nest. However, one particular study has shed some more light on how host and inquiline termites respond to specific situations. Do inquilines defend their hosts when they are at risk of a predatory attack? Or do inquilines only look after themselves in such situations? Can inquilines understand the communication that takes place between hosts? These questions have long puzzled many termite researchers.

Two entomology departments from two Brazilian Universities teamed up recently in order to study how two different species of termite behave while occupying the same nest. Much to the surprise of researchers, the two species were never found to engage in hostile relations, and the hosts seemed to tolerate their rude and uninvited guests. Most people are unaware that an entire class of termite inquilines exist. These termites are specialized to leech of other more productive termite species. In the recent study the Inquilinitermes microcerus species of termite inquiline was observed living with their hosts of the Constrictotermes cyphergaster species.

Termites often notify their nestmates of disturbances with alarm cues. These disturbances are often caused by invading predators. Termite alarm cues are communicated through vibrations or by pheromone release. The inquiline termites in the study were able to understand their host’s alarm cues, but instead of coming to the defense of their hosts, they acted selfishly by protecting only themselves. This is understandable, as any predator that is interested in the hosts are more than likely to be interested in the inquilines as well. However, the hosts were unable to recognize alarm cues that came from the inquilines. This suggests that termite inquilines have adapted to survive while inhabiting the nest of a host, but non-inquilines that don’t inhabit other nests have no reason for understanding the alarm cues of other termite species.

Do you believe that some inquilines may risk their lives fighting predators alongside their hosts in order to preserve the architectural integrity of the nest?


The post Two Mutually Antagonistic Termite Species Can Peacefully Inhabit The Same Nest appeared first on Arizona Pest Control.

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Kim Kardashian Just Shut Down a Theory About Baby Number Three's Name

In one tweet, Kim Kardashian shut down a very popular theory about the name of her third baby, which she welcomed via surrogate earlier this week.

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Digital Marketing News: 2018 Creative Trends, Organic Facebook Dead, YouTube Tightens Up

Creative Trends 2018

2018 Creative Trends – Shutterstock’s data and creative teams analyzed their customers’ billions of searches for images, footage, and music search and download data to discover the biggest year-over-year increases. What are the top trends? Fantasy, New Minimalism, Space, Natural Luxury, and Punchy Pastels among others. – Shutterstock

‘Organic reach on Facebook is dead’: Advertisers expect price hikes after Facebook’s feed purge. If any brands haven’t already shifted their Facebook strategy entirely to paid, then they may have to soon. Facebook is changing its news feed to prioritize what friends and family share, which will reduce the amount of content that users see from brands and publishers. Open up those wallets folks! Digiday

One in three people—2.48 billion—worldwide used a social network in 2017 – Last year, 74.7% of mobile phone internet users worldwide used their device to access social media. Where are they spending their time you ask? In 2017 nearly 594 million people worldwide used Instagram. 62.2% of all social network users (1.54 billion), went on Facebook at least once a month in 2017.  eMarketer

Majority of Consumers Want Brands to Take a Stand on Social and Political Issues, According to New Study – Most consumers want brands to weigh in on social and political issues, according to a new survey by social media management and analytics company Sprout Social entitled “Championing Change in the Age of Social Media.” Two-thirds of consumers responded that it was either “Somewhat Important” or “Very Important” for brands to take a stand on social/political issues. AdWeek

Influencer Marketing Report – A few highlights: Influencer marketing ad spend is poised to reach between $5 billion and $10 billion in 2022. The average influencer engagement rate across industry verticals is 5.7% compared to 2-3% for brands. 40% of influencers believe that overly restrictive content guidelines are one of the biggest mistakes brands and agencies make when working with them.  Business Insider

Financial institutions have a growing interest in influencer marketing – Financial services institutions are known to shy away from social media due to strict industry regulations. But a growing number of consumer-facing banks, insurance companies and personal finance apps are looking to create promotional content with individuals with large followings on social media, in order to add personality to their brands and cater to the 18- to 34-year-old cohort. Digiday

Influencer Marketing Stats and Trends (Including Petfluencers) – Collective Bias compiled statistics from B2C influencer marketing research they conducted into an infographic featuring insights on both consumer and influencer behaviors. For example, 10% of 18-24 year olds are likely to purchase a product promoted by a famous pet influencer. 86% of influencers say Pinterest is the platform of choice for food ideas. MarketingProfs

CVS Vows to Stop Altering Beauty Images in Its Marketing – We couldn’t agree more: Starting in April, CVS Health Corp said it will stop “materially” altering the beauty imagery in its marketing materials that appear in its stores and on its websites and social media channels. CVS is also asking brand partners—including Revlon, L’Oréal and Johnson & Johnson—to join the effort. Wall Street Journal

TV drives search

Google Adds AMP Testing Tool to Search Results – Google has released its most significant update to the AMP testing tool since 2016. In addition to accessing the tool at its usual destination, you can also test AMPs directly in search results. Search Engine Journal

YouTube tightens rules around what channels can be monetized – Channels will need 4,000 hours of annual viewing time and over 1,000 subscribers to make the cut to make money on their video content.  The Verge

The Brand-Content Preferences of Different Age Groups – HubSpot surveyed over 3,000 consumers 18+ to understand which types of content consumers of various ages want to see more of from brands. Over 50% want to see more videos from their favorite brands. Only 22% of consumers age 18-24 value emails from brands they support, compared with 68% of consumers age 55+. This is highly useful insight if you want to optimize for content engagement and action. MarketingProfs

More Than 1 in 3 Millennials Would Like to Go Viral – However, overall, fewer than 1 in 5 American adults would like to become viral on social media or famous on the news for a short time, according to a recent YouGov survey. Also, men (57%) desired fame more than women (48%).   MarketingCharts

On the Lighter Side:

Blockchain Bandwagon

  • Blockchain Bandwagon by Tom Fishburne
  • Google’s Algorithm Says The World Is Flat – MediaPost
  • ‘Milkshake Duck’ is a dictionary’s 2017 word of the year, and damn right – Mashable

TopRank Marketing (And Clients) In the News:

Lee Odden – The Future, Presented by LinkedIn with Help from Top Marketing Thought Leaders [Videos] – LinkedIn Marketing Solutions Blog
Lee Odden – What Does The Future Of CX Look Like? Here Are Some Of The Most Promising Predictions – Brian Solis Blog
Congratulations to our client Masterson Staffing
– Celebrating 50 Years in Business – Masterson Staffing Blog
Congratulations to our clients LinkedIn and SAP – Both were named as a “Best Software Company in 2018” by G2 Crowd

What was the top digital marketing news story for you this week?

We’ll see you next week when we’ll be sharing all new marketing news stories. Also, be sure to check out the full video summary on our TopRank Marketing TV YouTube Channel.

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U.S. dominance waning in science and engineering

R&D investments by China and other nations continue upward trend, report says

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Sunken oil tanker threatens fisheries and marine life in East China Sea

Volatile, ultralight oil payload could dissipate quickly, while ship’s fuel may persist

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