Monthly Archives: December 2017

This 'Pitch Perfect' Rehearsal Footage Is, Well, Pitch Perfect

‘Pitch Perfect’ cast members Skylar Astin and Rebel Wilson both shared never-before-seen footage from the rehearsals for the first movie.

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Jay Z Opened Up in a Major Way About His and Beyoncé's Marriage in 'Family Feud'

Jay Z opened up about his and Beyoncé’s marriage in a new track called “Family Feud,” which references his infidelity.

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India sets up panel to assist launch and pricing of new drugs

Committee to tackle areas of dispute between the pharmaceutical industry and regulators

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Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You

Social Commerce

Social Commerce Takes Hold. A study by PwC reports that 78% of consumers are influenced by social media when shopping online. According to Marketing Week, the “social commerce boom” is being fueled by young mobile consumers. Thirty-three percent of 18- to 24-year-olds say they would purchase items directly on Facebook, 27% on Instagram and 20% on Twitter. For 25- to 34-year-olds, the numbers decrease a bit: 30% on Facebook. For 54- to 65-years-olds, it’s 10%. MediaPost

Top 100 Social Media Trends for 2018. From Influencer Campaigns to Social Media-Friendly Designs to social media inspired dog toys, these are 100 social media trends for next year. Or are they? IRL social media filters? TrendHunter

Snapchat Looking to Publish Content on Third-Party Websites With ‘Stories Everywhere’. The word from Cheddar is that Snap is developing a new program dubbed Stories Everywhere that will allow third-party publishers to embed Snapchat content on their websites. Let’s just hope it’s not too little, too late.  Variety

The Price Of Mobile Ads Will Surge More Than 45% In 2018. Mobile programmatic pricing is about to have its hockey stick moment, set to grow more than 45% by 2019, according to a projection released by programmatic agency Goodway Group. Ad Exchanger

Data Shows Tablets Driving Highest Click-Through Rates. A new report reveals that tablet impressions drove 1.13% click-through rates that were the highest of any device in many categories such as Automotive, Consumer product Goods, Education, Financial, Food & Drink, Government, Home & Garden as well as Retail, Technology, Travel and Utilities. MediaPost

Has Teen Use of Facebook Peaked? According to Forrester Research data, Facebook is the only platform of the 6 major social networks that’s experienced a decline in usage among 12-17 year olds.  MarketingCharts

Blockchain Pumping New Life Into Old-School Companies Like IBM. Demand for blockchain, best known for supporting bitcoin, is growing so much that it will be one of the largest users of capacity next year at about 60 data centers that IBM rents out to other companies around the globe. The market for blockchain-related products and services will reach $7.7 billion in 2022, up from $242 million last year, according to researcher Markets & Markets.  Bloomberg

Love In The Inbox: Americans Are Tied To Email, Study Finds. Email is not dead! 78% of Americans expect to use email as much or more than they now do in five years, according to Inbox Report 2018. MediaPost

Artificial Intelligence

On the Lighter Side:

MoonPie is brutally roasting people who insult the snack on Twitter – Business Insider

Wendy’s social media team hosted an ‘Ask Me Anything’ forum on Reddit – LA Times

Jack in the Box Tests Munchie Meals for California Pot Smokers – AdAge

TopRank Marketing In the News:

Lee Odden – 140 of Today’s Top SEO Experts to Follow – Search Engine Journal

What was the top digital marketing news story for you this week?

Be sure to stay tuned until next week when we’ll be sharing all new marketing news stories. Also check out the full video summary with Tiffani and Josh on our TopRank Marketing TV YouTube Channel.

Happy New Year from the Team at TopRank Marketing!


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© Online Marketing Blog – TopRank®, 2017. |
Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You | http://www.toprankblog.com

The post Digital Marketing News: Teens Over Facebook, Blockchain and Big Blue, MoonPie Roasts You appeared first on Online Marketing Blog – TopRank®.

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Pink Has the Easiest, Best Advice for Self-Critical Moms Everywhere

Pink shared the experience of meeting a fellow mom and bonding over how hard the job is on Twitter, urging all parents to give themselves a break.

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Indian Science Congress postponed

Meeting delayed to March and relocated for security concerns

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Happy 14th Birthday to @TopRank Online Marketing Blog

Happy 14th Blog Birthday TopRank Blog

Over the past 14 years this marketing blog has had numerous contributors, thousands of posts, hundreds of thousands of social shares and millions of views. To say blogging has had a positive impact on our business would be a gross understatement.

December 28 is our blog birthday and what started simply as an experimental way to share resources and develop writing skills has turned into one of our most effective recruiting, marketing and community engagement tools. That success is thanks to a team effort including Ashley Zeckman with 360 career posts, who has served as blog editor over the past 2 years, Josh Nite with 113 posts, Caitlin Burgess with 106 posts, Tiffani Allen with 90 posts and our newcomers Anne Leuman, Nick Nelson and Elizabeth Williams. Caitlin and Josh in particular have been the backbone of our great content week after weeK!

Additional kudos goes to Josh and Tiffani for shooting fun weekly Friday News roundup videos each and every week of 2017, which you can see at TopRank Marketing TV.

While I’ve authored over 2,500 career posts out of 4,098 total, I didn’t do much blogging in 2017. Our continued success would not have been possible this year without our TopRank Marketing team creating, contributing and helping to promote our blog. Most importantly, it would not have been possible without the support of our community, industry influencers, clients and new subscribers.

Some ask whether a blog counts as social media. I can say our blog is intimately tied to our social network activity and we continue to receive comments on posts. So yes, a blog is very much a part of social media. Content is the Kingdom after all and blog content makes up much of what people share on the social web. Companies like ours and our clients are also leveraging social networks to source content, so it’s a dynamic cycle of creation and collaboration. This is what enables a very small team of marketers to scale quality content in a way that is meaningful to customers.

Being meaningful and relevant is at the core of the purpose for this blog. Being findable, useful and actionable on marketing is the reason this blog exists. Some of our best hires have said they heard about TopRank Marketing because of our blog. Conference organizers have engaged me and other team members to speak at events because of our blog. Fortune 500 companies have reached out and engaged our agency because of our blog. A book publisher engaged me to write Optimize in part because of this blog. Numerous partnerships, and friendships have been instigated because of our blog. One of the most satisfying things to experience is when a successful marketing executive of business owner approaches me at an event or sends a card saying thank you for our blog content and sharing that the content we share here has been instrumental in their career.

To help celebrate our 14th Blog Birthday, Id like to share a list of this year’s contributors and their most popular posts.

Caitlin Burgess
Caitlin Burgess
20 Talented Brand Marketers to Follow on LinkedIn 4,900 shares

Ashley Zeckman
Ashley Zeckman
– 5 Digital Marketing Brain Training Exercises to Keep You Sharp 2,900 shares

Josh Nite
Josh Nite
B2B Marketing: 20 Jokes Only a B2B Marketer Will Get 2,700 shares

Anne Leuman
Anne Leuman
 – How 7 Startups Skyrocketed to Success with Content Marketing 2,300 shares

Tiffani Allen
Tiffani Allen
 – Online Marketing News: Content for Millennials & Boomers, Top Data Trends & PPC for Research 1,200 shares

Nick Nelson
Nick Nelson
 – Digital Marketing Tools & Tactics: What the Trends Tell Us 1,200 shares

Alexis Hall
Alexis Hall
 – Everything You Need to Build a LinkedIn Marketing Tactical Plan 1,100 shares

Elizabeth Williams
Elizabeth Williams
 – Elevate your Marketing Career with One Simple Word: Strategy 737 shares

Amy Higgins
Amy Higgins
 – Stop the Marketing Killjoy: 5 Ways You’re Turning off Audiences with Bad Video 695 shares

Steve Slater
Steve Slater
 – How We’re Building a Digital Advertising & SEO Dream Team 683 shares

Debbie Friez
Debbie Friez
 – Break All the Social Rules: Advice from Spredfast VP of Strategy Spike Jones 544 shares

Lee Odden
Lee Odden
New 2017 List: 50 Social Media Marketing Influencers 6,200 shares

The consistently awesome award goes to Josh Nite, who published 52 blog posts with an average of 936 shares each and a total of 48,653 shares across all of his posts in 2017!

The consistently popular award goes to Caitlin Burgess who published 49 blog posts and had the most popular post amongst our team for all of 2017!

Thank you to our team for your contributions in 2017!

Going forward into 2018, we’ll be taking much of Steve Rayson’s advice from his analysis and focus on fewer, but more in-depth posts. We’ll be publishing three times weekly instead of 5 during the first Quarter and see how our readers respond. While our editorial plan is very much driven by our own marketing objectives, performance analysis and understanding of customers, our community’s interests are also very important to us. What topics would you like us to cover in 2018? What formats are you most interested in? Who are your favorite writers here at Online Marketing Blog?

Thank you for reading and we wish you a happy and prosperous new year!

 


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Gain a competitive advantage by subscribing to the
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© Online Marketing Blog – TopRank®, 2017. |
Happy 14th Birthday to @TopRank Online Marketing Blog | http://www.toprankblog.com

The post Happy 14th Birthday to @TopRank Online Marketing Blog appeared first on Online Marketing Blog – TopRank®.

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Agricultural Termites Can Destroy The Grass In People’s Lawns

Agricultural Termites Can Destroy The Grass In People’s Lawns

If you find termites crawling around in your lawn then a termite infestation in your home is likely to occur, right? Well, not necessarily. You would assume that finding termites in your lawn means that your home is at risk of becoming termite food. However, it is not uncommon for some Americans to find termites consuming the grass in their lawns. These grass-eating termites are referred to as “agricultural” or “desert” termites.

It goes without saying that you should contact a pest control professional upon finding termites anywhere on your property. But luckily, not all termites are interested in wood. Agricultural termites are one such group of termites that feed on grass as opposed to other materials that contain cellulose. Agricultural termites dwell above ground and can travel as deep as four feet below the ground, where they prefer to spend most of their time. These wingless termites have white bodies, brown heads and their colonies can include thousands of individual grass-eating termites.

When environmental conditions are dry, agricultural termites will move to the surface of soil and build mud tubes over grass patches. Subterranean termites do not build mud tubes over grassy areas unless the tubes lead into a foundation where wood is located. Agricultural termites build mud tubes over areas of grass in order to protect themselves from heat and predators. These termites only build mud tubes when drought conditions force them to the surface of soil in order to locate water. This is the primary difference between agricultural termites and subterranean termites.

Agricultural termites are most common in regions that are dry and arid, such as Arizona, New Mexico and southern Texas. According to a Texas Cooperative Extension expert, Molly Keck, the termites that people find in grass are most likely agricultural termites that do not cause structural damages. Typically, agricultural termites are most prevalent in rural areas, but lately they have been appearing more and more in populated neighborhoods. Agricultural termites are being spotted more frequently in Texas especially. Since subterranean termites look similar to agricultural termites, only pest control professionals can tell the difference between the two termite species in most cases. If you spot mud tubes in your lawn, then you are definitely dealing with agricultural termites as opposed to subterranean termites. Since these termites can damage turfgrass, professional termite control measures are necessary when attempting to eradicate agricultural termites.

Have you ever noticed termites crawling through areas of grass?

The post Agricultural Termites Can Destroy The Grass In People’s Lawns appeared first on Arizona Pest Control.

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6 of the Most Bromantic Moments From Prince Harry and Barack Obama's BBC Interview

Prince Harry and Barack Obama sat down for an interview on Wednesday for the BBC’s Radio 4, and bromance ensued.

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Immune cells aid spread of Alzheimer’s protein

Protein released during inflammation acts as a seed for aggregation of amyloid-β in mice

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