Daily Archives: September 1, 2017

Termite Evolution Closely Resembles Human Evolution

Termite Evolution Closely Resembles Human Evolution

Termites are among the most hated of all insects, which makes them one of the most hated animals on earth. We humans would like to think that we are special among earth’s creatures, certainly more special than termites. Nobody wants to be compared to a termite, that is obvious. Of course, termites and humans are, luckily, very different organisms. So what could humans possibly have in common with property destroying insects? We humans don’t have much in common with termites physically, but we did evolve in a manner that is similar to how termites evolved. For example, both human and termite ancestors migrated to several different continents, and we both traveled across the ocean in order to inhabit undiscovered land. However, even more than that, both of our ancestors prefered to dwell within trees.

Not much is known about early termite life millions of years ago, but a recent study has shed some light on early termite evolution. According to the co-author of an academic article, Associate Professor Nathan Lo, from the University of Sydney, the modern cathedral termites of Northern Australia evolved from ancestors that arrived in Australia by migrating across the ocean. Not only did these ancient termites cross the ocean, but they lived in trees before evolving into ground dwellers. Humans also evolved from ancestors that lived within trees four million years ago.

The cathedral termites evolved from “nasute” termites, which arrived in Australia from Asia or South America twenty million years ago. DNA sequencing shows that the closest modern ancestors of cathedral termites are tree nesting termites that are now living in South America and Asia. The researchers believe that these termites arrived in Australia by hitching rides on floating plant matter during major ocean storms, or tsunamis.

Early tree-dwelling termites took up residence on tree branches immediately upon arriving in Australia twenty million years ago. However, the termites evolved to feed on the plant life growing close to the arid ground. The early termites were also interested in the soil’s moisture. Eventually, these termites began building mounds where entire colonies could stay cool in heat of the Australian desert.

Do you believe that there may have been many types of early termites that arrived in Australia from other continents, but only very few survived?



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Digital Marketing News: SEO for Bing, Uncool Apps and Facebook’s Engagement Drop

Is it Worth Doing SEO for Bing? These Usage Stats May Surprise You [Infographic]
In the SEO world we, unsurprisingly, hear about Google a lot. How much time have our collective SEOs devoted to Bing? With more than 5 billion searches per month and 59 million users, it’s time for us all to take notice. This infographic outlines some interesting usage stats about Bing. Social Media Today

New Report: Millennials Hate Apps With Uncool Design
A new Comscore report shows that logos matter to millennials, and that they’re eager to delete apps from their phone if they don’t like how they look on their screen. Other findings from the report include Snapchat’s return to popularity with millennials and Facebook’s continued dominance of the mobile app market. Ad Age

Facebook Engagement for Brands and Publishers Falls 20% In 2017
New research from Buzzsumo shows that Facebook’s engagement rate for brands and publishers fell by 20% so far in 2017. The study analyzed 880 million Facebook posts from brands and publishers and found that average engagements fell from 340 to 264 in the first half of this year. Buzzsumo

2017 Deliverability Benchmark Report
A study from Return Path shows that about 20% of marketing emails never reach the intended recipient — globally, 14% went missing and the remaining 6% were vanquished to the spam folder. The results were similar for the US compared to the world at large. Return Path

Google Introduces Video to Google Maps Listings
Google has announced that they’ll soon be giving Local Guides the ability to upload video with an android device — allowing users to start seeing videos on Google Maps listings. While Local Guides can only upload via Android, the videos can be viewed by users on iOS, Android or Desktop. Search Engine Journal

Facebook Advertising Benchmarks for 2Q17
MarketingProfs says: “The average clickthrough rate (CTR) on Facebook ads increased significantly between the second quarter of 2016 and the second quarter of 2017, according to recent research from Nanigans.” The average global Facebook advertising CTR increased by 49% year-over-year. MarketingProfs

40% of Consumers Want Emails From Brands to Be Less Promotional and More Informative
A new study from Adobe found that 40% of consumers wants brands to be more informational than promotional in their emails — however, 61% would rather receive promotional emails from brands vs. other tactics like direct mail or social media. AdWeek

Consumers Demand More, Forgive Less, Study Finds
MediaPost reports “Some 60% of consumers become less loyal to brands after poor website and app performance, a survey reveals, with more than 80% saying they would consider telling friends about their poor experience.” The survey was multi-national, spanning from the U.S., to the UK and Sweden. MediaPost

What were your top digital marketing news stories this week?

We’ll be back next week – straight from Content Marketing World – with more top digital marketing news. Have more to share? Tweet to @toprank or email our newsroom.

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After Harvey, Texas faces massive cleanup

Getting Gulf Coast’s chemical industry operating again to take weeks

<img src="https://acs-h.assetsadobe.com/is/image//content/dam/cen/95/35/09535-notw1-crosbycxd-new.jpg" alt="TOC Graphic"

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