These Quotes About Love From Blake Lively and Ryan Reynolds Will Hit You Right in the Feels

As Blake Lively and Ryan Reynolds celebrate their third wedding anniversary, we look back on the most beautiful things they’ve said about each other.

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Going to new lengths with better fibers

Microfluidics produces thinner, stronger, longer collagen fibers

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Radical protein modifications

Versatile method uses C–C bond formation to decorate proteins with various groups

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Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

emotional-connection-infographic

emotional-connection-infographic
How Emotional Connection Increases Customer Satisfaction [Infographic]
Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren’t? And 50% of a person’s perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit
It’s official as of Monday, September 19th — Twitter is no longer counting images, gifs, or videos in their 140 character count. This is a big break for social marketers. What’s next for the platform? Eliminating @handles from the character count as well. This change is slowly rolling out to all users but isn’t official platform wide. AdWeek

Google, Facebook, IAB & major brands form Coalition for Better Ads
The consumers have spoken via ad blockers — they don’t want to deal with irrelevant content in ads. To create the standards for good advertising, companies like Google, Facebook, Unilever and more joined forces with the IAB, the 4As and others to form The Coalition for Better Ads. Their top tasks are to create data-driven, consumer based ad standards, deploy technology to implement those standards and encourage awareness and adoption. Marketing Land

Email Open Rates on Mobile Devices by Industry, 2Q16
58% of marketing emails were opened on mobile devices (45% smartphones, 13% tablets) in Q2 of 2016. That’s a 14% increase from the previous year. However, even though only 42% of emails were opened on desktop, desktop-opened emails accounted for 49% of email-generated revenue. MarketingProfs

Instagram Officially Rolling Out Save Draft Feature
There is more great news this week for social media marketers — Instagram is now allowing users to save drafts of their posts when they aren’t quite ready to click the go button. Users can save drafts by clicking the back arrow at the top left of their screen during the filtering and editing steps and selecting ‘save draft’ at the bottom of their screen. SocialTimes

cross-media-consistency-in-marketing

YouTube Gets Its Own Social Network with the Launch of YouTube Community
TechCrunch reports: YouTube announced “the launch of YouTube Community, which allows video creators to better engage viewers using text, GIFs, images and more. The goal with the new features is to help keep creators from departing to competing platforms by offering more tools for connecting with their audience, beyond the videos themselves.” TechCrunch

Everything you need to know about Google’s ‘Possum’ algorithm update
Google has made recent updates that have the SEO community on high alert. Search Engine Land reports: “All the evidence seems to indicate this particular update only impacted ranking in the 3-pack and Local Finder (AKA the local results or Google Maps results). There is talk of another update that happened right after, which impacted organic results.” Search Engine Land

Brands have started using Twitter’s latest customer service tools
Many brands are no stranger to using social media, Twitter in particular, for providing customer service. Recently Twitter has released a new feature, already being used by brands like Delta and T-Mobile, that tells users by a showing users a “Provides Support” button that they can click or tap to start a conversation. Digiday

What were your top news stories this week?

I’ll be back next week with more online marketing news. Can’t wait a whole week? Follow @toprank to get your news fix early.

The post Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition appeared first on Online Marketing Blog – TopRank®.

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Ants Can Build Cities Like You Would Not Believe

Most people who do not make a living studying arthropods show little interest in bugs like ants. Rather, most people seem to be fascinated with more majestic looking bugs, like butterflies or ladybugs. However, Ted Schultz, an entomologist employed at the National Museum of Natural History, insists that ants are far more fascinating than people suppose. Schultz believes that if people would take a closer look at what a colony of ants can accomplish, as opposed to simply observing individual ants, then people would finally realize what amazing feats of nature many ants are capable of.

 

For example, sixty million years ago a single ancient ant evolved the ability to grow and feed off of fungus. This early ant was basically a fungi farmer, and now there are more than two hundred and fifty ant species that farm fungi. The first ant appeared on earth one hundred and fifty million years ago, and even the first ant was a social organism. Naturally, over the course of hundreds of millions of years, ants have developed highly intricate social behaviors that you won’t be able to notice unless you observe ant colonies up close.

 

To illustrate the complexity of a farmer ant colony it should be mentioned that every farmer ant colony begins with a queen. The queen transports spores from her mother’s home to the location of her soon to be colony. Next, the queen promptly mates to create numerous worker ants that will farm the fungi. The worker ants cultivate the fungi by fertilizing it with plant material collected from outside the colonies location. As the fungi grows the ants feed on it like a never-ending source of food.

 

Also, other farmer ant colonies have learned to subdue aphids with chemicals that the ants produce naturally from their feet. The ants collect and subdue aphids in order to procure honeydew secreted from the aphids, much like how humans milk cattle. As a result of all of this busy work on the part of ants, ants contribute to the shaping of the ecosystem far more so than any herbivore.

 

Are there any other types of insects that farm fungi?

View full article

8 Reasons Why Veronica Mars Was So Much Better Than Every Other Teen Drama

Veronica Mars deserves to be counted among the greatest teen shows – and best teen heroines – of the modern TV era.

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Plastics shine bright to warn of invisible cracks

Damage to polymers ruptures microcapsules, releasing fluorescent molecules

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Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience

creative-blog-types

When it comes to blog content, a lot of us are serving breakfast when we should be serving dinner.

Let me explain. Odds are you have a go-to breakfast that you eat nearly every day. A bowl of cereal with a banana, some oatmeal with maple syrup, a haunch of beef seasoned with the tears of your enemies—generally there’s not much variety from day to day. On the other hand…

batsaneye

For dinner, we generally require some variety. Maybe it’s that no one is fully awake for breakfast, so it doesn’t matter what you eat. Maybe it’s the realization that eggs and bacon are perfect foods.

Either way, people come to your website expecting dinner. If you keep hitting them with oatmeal and toast, they’re not likely to keep coming back. Serve up a delicious variety of entrees, though, and you can start to build a relationship.

Here are a few different types of blog posts to help keep your content fresh.

#1: List Posts

Studies have found that list posts (or “listicles” if you absolutely must), especially those with numbers in the title, tend to be shared more often than any other type of content.

That makes sense. List posts are already optimized for web reading. They’re skimmable; they have small sections broken up by headers; it’s easy to tell where you are in the piece and how much you have left to go.

In fact, it’s easy to share a list post without even reading it all. If the headline and the first entry are compelling, people will click the share button.

#2: How-To Posts

Posts that explain a process hit several boxes on the “great content” checklist. As long as they’re relevant to your audience, they’re designed to have immediate practical value. They also establish your brand as an authority. And they can be an evergreen resource customers can keep coming back to.

When writing a how-to post, think about your audience beyond just their interaction with your brand. What do they really need to know, versus what you want to tell them?

My favorite example of how-to posts done right comes from hardware store Lowe’s. They have hundreds of guides, like this one about installing a fence.

If your topic is inherently visual, how-to videos can be cheap and easy to produce. This video about making stress balls is compelling with almost zero production value.

#3: Tips Posts

Think of a tips post as something in-between a list and a how-to. Instead of explaining a single process start-to-finish, you’re providing little nuggets of tactical goodness with each entry. They’re highly skimmable like list posts and evergreen like how-tos.

As with a list post, you could go for 50 quick one-sentence entries or go in-depth on just a few. This article on increasing Facebook organic reach is a good example of the latter.

A list of quick, useful tips can take on a life of its own through re-sharing and repurposing. For example, you can pull a few tips from the list and turn them into social media images with Canva or Pixlr. Or turn the whole post into a SlideShare and reach a new audience.

The word “tips” tends to have long-tail keyword value, too. For example, “content marketing” is a more highly-competitive keyword than “content marketing tips,” and “content marketing tips” is a more specific topic that is easier to write best answer content for.

#4: Tools Posts

If your company deals with software or online activity of any kind, odds are you can whip up a relevant tools post that will delight your readers. Wrap up all the free or low-cost useful sites, plugins, and downloads that make your life easier and share them with your readers.

There’s an immense amount of sharing potential in tool posts. My recent content marketing tools post is one of my highest-shared posts already, and it’s only been out a month. Heck, RazorSocial’s Ian Cleary built a career on evaluating and recommending tools for social media.

Just make sure to keep it useful, keep it relevant, and disclose any relationship your company has with the tools you’re promoting. For example, if you get a free LinkedIn Premium account through work, and you recommend customers sign up for the service, you must disclose.

#5: Thought Leadership Posts

These posts help position your company as a knowledgeable authority in your industry—and most importantly, as having a point of view on the issues that affect your potential customers. Thought leadership posts come in three types:

  1. Industry: Demonstrating a point of view on the news and trends affecting your industry now nad in the future
  2. Product: Practical advice for getting the most utility out of your product offering
  3. Organizational: A look into your company culture, your company philosophy, what it’s like to work there

Thought leadership helps make your brand transparent, showcasing the people and ideas that make your company great.

#6: Round-ups

One easy way to fill your editorial calendar is with a weekly roundup (like our Online Marketing News series). You can build a list of go-to resources that regularly publish articles about your industry, and feature a few articles with brief summaries.

Or use a tool like Buzzsumo to round up the most shared or trending articles about your industry. Either way, you can provide the reader with a useful resource and boost your brand’s credibility.

Don’t forget to message the authors when you include them in a roundup for amplification potential, too.

#7: Curated Influencer Posts

Influencer involvement is great for enhancing a post’s credibility and building relationships. For your audience, influencer involvement adds variety in the point of view on your blog, multiplying the utility of your content.

A curated influencer post is one that collects influencer quotes from publicly available sources, rather than through direct outreach. For example, this “What Is Content Marketing?” post from (our client) LinkedIn Marketing Solutions collects 25 already-existent quotes from some of the biggest names in content marketing. It remains one of the blog’s most popular posts, and it only took a little research to put it together.

Curated posts are a good way to start a relationship with an influencer as well. Let them know you’re sharing their wisdom with the world, give them proper credit, and you’re set up to ask for a direct participation post.

#8: Influencer Participation Posts

Influencer marketing can create content that benefits everyone involved: Your brand and the influencer get access to new audiences and boosted credibility, and readers get cool co-created content to read.

A post with genuine influencer participation could be a simple Q&A with one influencer, or short responses to a prompt from several influencers.

#9: “Chocolate Cake” Post

As adults, we know that desserts are not a main course, and (as cookie monster tells us), are a “sometimes food.” You wouldn’t want to give your audience cavities with chocolate cake every day, but every once in a while a light, sweet diversion is just what they need.

Think April Fool’s Day posts, collections of funny memes, even a Buzzfeed-style GIF-driven post. It should always have a little bit of value beyond the humor, but the focus is on having fun. Jason Miller’s annual interviews with Dracula are a great example of the form.

#10: Interactive Content

It’s all well and good to have your audience passively reading your content, but even better when they can interact with it in a meaningful way.

If you have the resources, developing a calculator or other useful widget (like CoSchedule’s Headline Analyzer) is sure to get your audience’s attention.

Even without an army of developers, though, you can create an engaging bit of interactive content. Make a quiz with a tool like QZZR, a survey with Survey Monkey, or an interactive, clickable word cloud with Wordle.

Serve up a Never-Ending Content Buffet

These ten examples are just a few of the hundreds of content types available. And you can make your own by mixing-and-matching—how about a list post featuring a round-up of how-to posts? Or a tools post created by asking influencers to name their favorite tools? With a little creativity, the possibilities are endless.

What’s your favorite creative type of blog post? Let me know in the comments.


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Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience | http://www.toprankblog.com

The post Avoid Content Ennui: 10 Creative Blog Types to Serve Your Audience appeared first on Online Marketing Blog – TopRank®.

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Several Species Of Sixty Million Year Old Farmer Ants Can Build Cities Like You Would Not Believe

Most people who do not make a living studying arthropods show little interest in bugs like ants. Rather, most people seem to be fascinated with more majestic looking bugs, like butterflies or ladybugs. However, Ted Schultz, an entomologist employed at the National Museum of Natural History, insists that ants are far more fascinating than people suppose. Schultz believes that if people would take a closer look at what a colony of ants can accomplish, as opposed to simply observing individual ants, then people would finally realize what amazing feats of nature many ants are capable of.

For example, sixty million years ago a single ancient ant evolved the ability to grow and feed off of fungus. This early ant was basically a fungi farmer, and now there are more than two hundred and fifty ant species that farm fungi. The first ant appeared on earth one hundred and fifty million years ago, and even the first ant was a social organism. Naturally, over the course of hundreds of millions of years, ants have developed highly intricate social behaviors that you won’t be able to notice unless you observe ant colonies up close.

To illustrate the complexity of a farmer ant colony it should be mentioned that every farmer ant colony begins with a queen. The queen transports spores from her mother’s home to the location of her soon to be colony. Next, the queen promptly mates to create numerous worker ants that will farm the fungi. The worker ants cultivate the fungi by fertilizing it with plant material collected from outside the colonies location. As the fungi grows the ants feed on it like a never-ending source of food.

Also, other farmer ant colonies have learned to subdue aphids with chemicals that the ants produce naturally from their feet. The ants collect and subdue aphids in order to procure honeydew secreted from the aphids, much like how humans milk cattle. As a result of all of this busy work on the part of ants, ants contribute to the shaping of the ecosystem far more so than any herbivore.

Are there any other types of insects that farm fungi?

View full article

American Horror Story: Roanoke Episode 2 Recap: Killer Nurses and More Moments That Were Creepy AF

American Horror Story: Roanoke’s second episode was even creepier than the premiere. Here’s a recap of everything that went down in episode two.

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