Keep Ticks Out Of Your Home This Christmas
In order for a tick to go into hibernation temperatures must drop below forty degrees. As you can guess, ticks living in warmer regions of the United States never enter into hibernation since temperatures never drop below forty during the winter months. This is most true in the state of Florida. Last year, temperatures in southern Florida only dropped below forty degrees on two occasions. Naturally, this lack of tick hibernation is a concern to people who are bringing trees into their homes for the Christmas festivities.
This winter is looking to be a milder one as well, but not quite as bad as the winter of 2015. If you did buy a Christmas tree, experts recommend shaking the tree vigorously in order to remove any ticks that may still be residing within the bark. If shaking your tree is not satisfactory for you then you can up-it a notch by literally washing your tree with soap and water. As strange as washing your tree in the same manner as you wash your car may be, this method evidently works. However, be sure not to use any bug sprays on your tree since bug-sprays are flammable.
Have you ever experienced an insect infestation in your home as a result of bringing a genuine living tree into your living room for Christmas celebrations?
A man was arrested Sunday after he fired shots with an assault rifle in a popular, Washington, D.C.-area pizza restaurant while trying to “self-investigate”.
Thermal insulator boosts performance by protecting the device’s sunlight absorber from heat loss
At a time in the not so distant future 2016 will come to a close and many content marketers will reflect on 2016 and think, “Man was that unfair!”. They’ve tightened their belts, worked hard to develop a content strategy and tried to stay up on latest content trends. But the sad reality is that content still isn’t having the business impact that they had anticipated.
In order for us to look to the future of content marketing, we have to take a critical look at the past and present. One that we have always known to be true is that creating content just to improve rankings and to say that you “do” content marketing is never going to be good enough. So many marketers get caught up in creating content for content’s sake and find that they’ve wasted hours, months or years developing messages that nobody will ever read or share.
Our not too distant future holds many opportunities for content marketers, but there will be bumps and challenges along the way. To keep yourself from being distracted by the shiny objects that the future will inevitably hold, you must focus on what is most important. When approaching any content initiative, consider the following:
- For content to be effective, you must have impact.
- In order to create impact, your content must be memorable.
- In order to be memorable, you must understand your audience.
Experts Share Their Top Predictions for 2017
Chief Content Officer, MarketingProfs
“The smartest companies will ground their marketing into something substantive.” – @annhandley
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Two things. One small and tactical; one big and strategic.
First, the small tactical thing: Companies that aren’t strategically tapping into the power of video get left behind. (And as a consequence they will end up eating friendless and alone, living in squalor in a sad walk-up tenement wearing nothing but boxer shorts and a gravy-stained T-shirt.)
Why is a writer telling you to think about video in 2017? Because embracing video doesn’t mean we ignore text and writing. Quite the opposite: Writing is the foundation of a good story. And well-chosen words can greatly enhance whatever video you’re creating, too.
Notice I said “strategically tapping,” too. Not “randomly tapping.”
Which leads me to the bigger-picture trend: In 2017, the smartest companies will slow the $*(@)$*%& down. Next year (is it really just one month from now?), the smartest and more successful companies go deep into purpose and identity to ground their marketing and content strategy in something substantive—so that our programs can find a place within the context of what our customers care about.
There is such a thing as a bad slow in marketing, but there is a critical need for a good slow, too.
Leader – Content Marketing and Strategy – Global eTransformation, 3M
“Mistrust of news sources leads to new opportunities for Truth as a Service.” – @Carlos_Abler
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The accelerating mistrust of news sources triggered by the imputed impact of fake news in the US presidential election, will not only create new points of friction for paid media distribution and credibility of journalism and journalist-like tactics, but leads to new business model opportunities for Truth as a Service.
For example there is a significant opportunity for Facebook (or someone) to fuze a content curation, with a snopes-like editorial service; a new trending topic information portal for articles with ratings filtration (white list validated/non-validated, medium-trustworthy validated/non-validated, low trustworthy validated/non-validated); a corresponding “Truth-ometer” rating model for in-stream content; and an affiliate model of gated higher rated articles from paid sites e.g., at a .50 cents per article fee for access, or a charge for aggregated researched original articles or info-graphic display owned by the host aggregator.
Founder, Content Marketing Institute
“More brands will launch print magazines as a way to cut through the clutter.” @JoePulizzi
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Print custom magazines, as a content marketing tool, have finally hit the bottom, and more brands will launch print magazines in 2017 as a way to cut through the clutter that is proving so difficult on the web.
Account Manager, TopRank Marketing
“We will see a shift in team structure as the role of content marketer becomes more clearly defined.” -…
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I believe the biggest change in Content Marketing in 2017 will be centered around the structure of the marketing team. As the role of Content Marketing continues to expand and grow, many companies are still struggling with how to structure their marketing teams. Some have Content Marketing as a function of a single department, like Demand Gen or Social Media, while other Content Marketing teams are a shared resource among the entire Marketing team. To date, there is not a best practice for the team structure. In the next year, we will begin to see a shift in team structure as the role of a Content Marketer becomes more clearly defined.
Content Marketing Leader, GE Digital
B2B marketers will come around and the number of documented content marketing strategies will increase for the first time in three years. In 2015, 35% of B2B marketers had a documented content strategy and in 2016, that number dipped to 32% (CMI/MarketingProfs). Research shows that those with a documented content marketing strategy are 300x more effective than those without. 2017 is the year that this improves. Marketers realize that having a written plan helps anchor them against business objectives and supports them being more effective.
If I’m wrong, I’ll be the first of many to bang my head against my desk and question the existence of two-thirds of my marketing friends who are doing stuff without a documented plan. Without that documented plan, that’s all your marketing is…stuff. Gone should be the days of activities-based marketing. Let’s drive action, results and revenue and improve the perception of our industry.
Group Manager – Global Content & Social Media Marketing, LinkedIn
“As video grows, marketers are going to have to focus on quality over quantity.” – @JasonMillerCA
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The “Content Shock” that Mark Schaefer called out a few years ago is going to happen with video in 2017. As video grows in importance and live video becomes the norm, marketers are going to have to focus on quality over quantity. Upping the production value of an iPhone video and focusing on smart editing and razor sharp audio will be differentiator.
Know Your Audience. Be Memorable. Have Impact.
It’s clear that there are key themes that tie each of these expert’s predictions together. If you’re going to run a successful content program in 2017 focus must be on content quality, planning and cutting through the clutter to create a great experience for your audience.
Want more? Learn how TopRank Marketing developed an interactive microsite to create a memorable experience for a client’s target audience.
Disclosure: LinkedIn is a TopRank Marketing Client
© Online Marketing Blog – TopRank®, 2016. |
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Groups ask president-elect to prioritize science in transition
Find the best holiday gift ideas for women, including moms, friends, and sisters, that are all under $100.
Master this move, you’re set through New Year’s.
Bedbugs have been a major problem for a lot of people around the world. It has been decades since bedbugs have been this active. For the first time in history researchers were able to sequence the genome of the common New York bedbug. The researchers are hoping that the bedbug genome will help them find an easy method of extermination.
One group of researchers learned that bedbug genes are most clearly expressed after their first blood-sucking session. The group of researchers also learned that bedbug living in different parts of the city possess different genetic profiles. The group of researchers is being led by the Museum of Natural History’s Jeff Rosenfeld.
Another group of researchers were able to identify genes that are associated with resistance to insecticides. For example, bedbugs possess certain proteins that can prevent insecticide penetration as well as enzymes that can detoxify the chemicals found in common insecticides. Researchers believe that this genetic bedbugs research will open up new possibilities when it comes to how create insecticides that kill bedbugs with greater efficiency.
Have you ever had a case of bedbugs that exterminators had a difficult time eradicating?
One bride from Long Island was recently shocked by what she found in her inbox — a scathing email from a food truck vendor she had been looking into hiring for her wedding.
What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic]
Content marketing isn’t easy. Although it’s not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, including our own Lee Odden, have some helpful tips. Business to Community
Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign
Spotify mined user data for a delightful purpose – a playful new outdoor campaign thanking 2016 for, frankly, being really weird. Some highlights include showing some love to the 1,235 guys who loved the “Girl’s Night” playlist this year, and wondering why someone would need to play “Sorry” 42 times on Valentine’s Day. AdWeek
Report: Cyber Monday was the largest e-commerce day in history
This year, Cyber monday was the largest day in history for eCommerce, bringing in $3.4 billion in revenue. For comparison, eCommerce revenue for Black Friday was $3.34 billion. Interestingly enough, 53% of that revenue came from mobile — 44% via smartphone and 9% via tablet. Marketing Land
Google is Saying Goodbye to Content Keywords
Google announced this week that it’s retiring the Content Keywords feature in Google Search Console. Not to worry – this same data and much more can be found by using the Fetch as Google feature within GSC, which enables users to test how Google crawls and renders an on-site URL. Google Webmaster Central Blog
Four top digital priorities for B2B marketers: Report
A new study from Adobe and eConsultancy shows the top digital marketing priorities for B2B marketers, including catching up on content optimization, targeting and personalization, mastering the tools and analytics for data driven marketing and implementing a customer experience strategy. eConsultancy
Instagram Is Facebook’s Biggest App Advertiser. Twitter Is Banned.
Instagram is advertising on Facebook – and quite successfully. Twitter doesn’t share the same luck. Ad Age reports: “Instagram has grown to 500 million monthly users today from 100 million monthly users in 2013, likely aided in part by its promotion on Facebook. But social-media competitor Twitter, whose 317 million monthly users are growing only slowly, is barred from advertising on Facebook.” Ad Age
Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
A recent report from Zenith suggests that programmatic will grow by 31% in 2017, which is faster than all other digital marketing channels, like social media (25% growth) and even online video (20% growth). The report also found that the U.S. is the largest programmatic ad market, valued at $24 billion this year and making up 62% of total programmatic spend. MediaPost
Blogging Benchmarks: Writing Time, Post Length, and Media Use
A recent survey showed that 56% of bloggers say that it takes them three hours or fewer to write a typical blog post. 25% of survey respondents say it take them between one and two hours, 24% said between two and three hours, while only 8% said it takes them less than one hour to write a blog post. MarketingProfs
What were your top online marketing news stories this week?